Previous SlideNext Slide

Climate Change Couture

Haute Fashion for a Hotter Planet

The Ephemeral Marvels Perfume Store

The Smell Bar of Vanishing Scents

Negotiating Cities of the Future

The Apocalypse Project

The Apocalypse Project is a speculative design research inquiry that explores our possible lifestyles as climate change continues to affect the planet. It is a creative platform that asks specific questions about our environmental futures. Although it has end-of-the-world connotations, which could be what can happen if we keep mistreating the planet, the word “apocalypse” comes from a Greek word that means “disclosure” or “to take off the cover” or “to unveil”. The Apocalypse Project isn’t solely about potential catastrophic events, it’s also about revealing the face of environmental problems through these projects. This project is authored by Catherine Sarah Young. She began this as part of the 2013 Art Science Residency Programme in partnership with the ArtScience Museum™ at Marina Bay Sands, Tembusu College National University of Singapore (NUS) and the Singapore-ETH Centre’s Future Cities Laboratory. She is currently in Manila as the artist-in-residence of The Mind Museum expanding the project. Do get in touch if you'd like to collaborate!

The Ephemeral Marvels Perfume Store

image

To bring the project to life, I reached out to Givaudan, a Swiss flavors and fragrance company, who sources materials that preserve the environment, stimulate the development and well-being of communities, and safeguards an efficient use of previous resources. I am grateful to Marilyn Yao, Givaudan Singapore, and Givaudan Philippines for their help in the perfumes, Maribel Garcia who curated The Apocalypse Project: Imagined Futures exhibition, Stephanie Faith Bautista who designed the logo, and Nino Carandang and Peter Lorenz Frac of Shuttermaster Pro for help with photography and video.

The project was a collaboration between the perfumer who mixed the scents in the lab and myself who created the world the perfumes inhabited. Claude Charmoille, VP of Perfumery in Asia, took on this challenge. Charmoille was born in the south of France where scents abound and vary according to seasons. “After completing my botanic and chemistry education, the subtle alchemy between arts – craft – andscience attracted me to the perfumer’s profession,” says Charmoille.

Personally, my favorite scent is Coasts, because it smells of a place as opposed to the others that smell of a specific objects. Because I smell the beach, I remember my childhood memories in the beaches of the Philippines—white sand, coconut trees, the ocean breeze, salty seashells and all. For Charmoille, it’s Eucalyptus. “This one is my favourite, it brings back memories from my childhood when we visited small islands in the Mediterranean sea close to Cannes. In the hot summer days, the eucalypus and pine trees would perfume the air to a degree one can not forget, this warm aromatic and fruity whiff will always remain deeply linked to seaside vacation and family memories.”

As a designer, my intention was to show people a different side of the climate change scenario. Smell is very sensuous and visceral; its effects are instantaneous. Instead of showing statistics of what will disappear because of climate change, I decided to let people smell them. Highlighting the temporary breeds enchantment. As smell is linked to memory, I’m hoping that people will think about how their lives will be without these seemingly ordinary objects that we take for granted that might not be there anymore.

—Catherine