Previous SlideNext Slide

Climate Change Couture

Haute Fashion for a Hotter Planet

The Ephemeral Marvels Perfume Store

The Smell Bar of Vanishing Scents

Negotiating Cities of the Future

The Apocalypse Project

The Apocalypse Project is a speculative design research inquiry that explores our possible lifestyles as climate change continues to affect the planet. It is a creative platform that asks specific questions about our environmental futures. Although it has end-of-the-world connotations, which could be what can happen if we keep mistreating the planet, the word “apocalypse” comes from a Greek word that means “disclosure” or “to take off the cover” or “to unveil”. The Apocalypse Project isn’t solely about potential catastrophic events, it’s also about revealing the face of environmental problems through these projects. This project is authored by Catherine Sarah Young. She began this as part of the 2013 Art Science Residency Programme in partnership with the ArtScience Museum™ at Marina Bay Sands, Tembusu College National University of Singapore (NUS) and the Singapore-ETH Centre’s Future Cities Laboratory. She is currently in Manila as the artist-in-residence of The Mind Museum expanding the project. Do get in touch if you'd like to collaborate!

Posts tagged The Ephemeral Marvels Perfume Store

13 posts tagged The Ephemeral Marvels Perfume Store

The Ephemeral Marvels Perfume Store (T.E.M.P.S., French for time) is a perfume line set in the future when many things in nature would have disappeared as we know it because of climate change. This is the first collection that comprises eight scents.

This is a collaboration between The Apocalypse Project and Givaudan

Concept and Design: Catherine Sarah Young

Perfumes: Claude Charmoille of Givaudan

Exhibition: The Mind Museum

Curator: Maria Isabel Garcia

With thanks to

Givaudan Singapore Pte Ltd  c/o Claude Charmoille for providing the fragrances

Marilyn Yao and Neri Mamburam

Graphic Design: Stephanie Faith Bautista

Photography: Nino Carandang 

Video and Editing: Peter Lorenz Frac of Shuttermaster Pro

Music: Calm Music - Slow and Peaceful from Relaxdaily.net

Shot at Shuttermaster Pro

The Ephemeral Marvels Perfume Store

image

To bring the project to life, I reached out to Givaudan, a Swiss flavors and fragrance company, who sources materials that preserve the environment, stimulate the development and well-being of communities, and safeguards an efficient use of previous resources. I am grateful to Marilyn Yao, Givaudan Singapore, and Givaudan Philippines for their help in the perfumes, Maribel Garcia who curated The Apocalypse Project: Imagined Futures exhibition, Stephanie Faith Bautista who designed the logo, and Nino Carandang and Peter Lorenz Frac of Shuttermaster Pro for help with photography and video.

The project was a collaboration between the perfumer who mixed the scents in the lab and myself who created the world the perfumes inhabited. Claude Charmoille, VP of Perfumery in Asia, took on this challenge. Charmoille was born in the south of France where scents abound and vary according to seasons. “After completing my botanic and chemistry education, the subtle alchemy between arts – craft – andscience attracted me to the perfumer’s profession,” says Charmoille.

Personally, my favorite scent is Coasts, because it smells of a place as opposed to the others that smell of a specific objects. Because I smell the beach, I remember my childhood memories in the beaches of the Philippines—white sand, coconut trees, the ocean breeze, salty seashells and all. For Charmoille, it’s Eucalyptus. “This one is my favourite, it brings back memories from my childhood when we visited small islands in the Mediterranean sea close to Cannes. In the hot summer days, the eucalypus and pine trees would perfume the air to a degree one can not forget, this warm aromatic and fruity whiff will always remain deeply linked to seaside vacation and family memories.”

As a designer, my intention was to show people a different side of the climate change scenario. Smell is very sensuous and visceral; its effects are instantaneous. Instead of showing statistics of what will disappear because of climate change, I decided to let people smell them. Highlighting the temporary breeds enchantment. As smell is linked to memory, I’m hoping that people will think about how their lives will be without these seemingly ordinary objects that we take for granted that might not be there anymore.

—Catherine

ZoomInfo
ZoomInfo
ZoomInfo
ZoomInfo

The Ephemeral Marvels Perfume Store's logo is a hummingbird, the only bird that can fly backwards and thus is a symbol for humans to look back. 

For this logo, I asked the help of artist Stephanie Faith Bautista (@STephraFaith). She was also the one who designed the beautiful labels of the perfume bottles. This was her process:

The hummingbird is a fascinating bird. It is capable of the most amazing feats despite its small size, such as traveling great distances or being able to fly backwards.

The hummingbird symbolizes many different concepts. Because of its speed, the hummingbird is known as a messenger and stopper of time. It is also a symbol of love, joy, and beauty. The hummingbird is also able to fly backwards, teaching us that we can look back on our past. But, this bird also teaches that we must not dwell on our past; we need to move forward. When the hummingbird hovers over flowers while drinking nectar, we learn that we should savor each moment, and appreciate the things we love.

When I was tasked to make a hummingbird logo, I immediately knew how I wanted it to look. Most of the hummingbird photos on the net are facing to the sides showing off its long beak. But I wanted this hummingbird to look at you, the viewer and tell you that it is never too late to save our wonderful planet, to enjoy the sweetness of life, lift up negativity wherever it creeps in and express love more fully in your daily endeavors. “It is not too late!” it says.

We wanted to add a twist in the design to add a bit of story. By adding gears, a turnkey, top hat, goggles and pocket watch, it gave the hummingbird a character and made our bird look mechanical to match it in our scientific and technological theme.

We try to avoid looking too much steampunk but added only a few elements for a “steampunk”-ish feel to the project, According to James H. Carrott: It’s about taking the things that we have around us, the past, the technology, the objects and the ideas that we have around us, and messing with them, turning them on their heads, twisting them around and telling new stories with them.

I inverted the clock to make the clock look like it’s running backwards, as we are trying to preserve the beauty of our planet in Apocalypse Project.

I enjoyed doing this project!

Follow her on Tumblr here.

Coffee bean production is dependent on cool mountainsides that are running out because of rising temperatures. Pests are also flourishing because of the warmer weather.
—Coffee, from The Ephemeral Marvels Perfume Store

Coffee bean production is dependent on cool mountainsides that are running out because of rising temperatures. Pests are also flourishing because of the warmer weather.

—Coffee, from The Ephemeral Marvels Perfume Store

Eucalyptus species are increasingly affected by drought and flash floods. Their long regeneration times and short dispersal of their seeds mean they may not be able to keep up with the pace of climate change.
—Eucalyptus, from The Ephemeral Marvels Perfume Store

Eucalyptus species are increasingly affected by drought and flash floods. Their long regeneration times and short dispersal of their seeds mean they may not be able to keep up with the pace of climate change.

—Eucalyptus, from The Ephemeral Marvels Perfume Store

The scorching heat drastically reduces the quality of peanut production, leaving more peanuts to be processed into oil rather than the edible quality.
—Peanuts, from The Ephemeral Marvels Perfume Store

The scorching heat drastically reduces the quality of peanut production, leaving more peanuts to be processed into oil rather than the edible quality.

—Peanuts, from The Ephemeral Marvels Perfume Store

Load more posts